This was a redesign of an existing website dedicated to interior projects. The old site was very popular but it had very few returning visitors, despite it's quality content. The main issue was that it was designed without the use of any UX expertise.
The first thing we did as a the redesign team was analyse the current site, and identify the main issues. Very soon we realised that it would be easier to build a completely new site and migrate all the content (1000's or article and pages) than to try to fix the existing one.
We designed brand we navigation system which eliminated the majority of the issues with the original site. There were many debates over the labelling for the navigation, which resulted in numerous card-sorting sessions.
Next we created a new structure for all of the pages, making sure that all necessary features were included without overwhelming the user. The following step was to rebrand the website, which resulted in the creation and use of a new style guide, logo, type family, and overall aesthetic to further enhance the improved experience.
Brides Collective is an innovative platform that allows brides to gather inspiration for their upcoming wedding in one place, allowing them to progress from a vague idea of their wedding to a very specific one. It also allows them to find and contact suppliers who can create the perfect wedding.
This project was very interesting because essentially we had two very different target audiences: brides and suppliers. The audiences wanted very different things from the platform, and our task was to accomodate them all (not to mention the stakeholders).
After careful user research of both brides and suppliers, we had identified areas that were common and goals that were conflicting. That led to careful analysis and numerous strategies to solve those problems, all the while aiming to create a "win-win" outcome instead of just a compromise.
The final solution satisfied all parties involved, and we proceeded to the creation of wireframes. At this point the goal was to keep the structure as simple as possible, as we needed to include a many functions information without making it overwhelming.
After the structure was finished, we created the brand.
SML is a start up that works as an online employment pool where small and medium business can go to find the perfect employee for their needs. This document was designed as a part of a larger project aimed at targeting new investors.
Young Wisdom / Branding
Branding guid lines for Young Wisdom. A communications marketing, and coaching company run by a group of young, talented individuals who love working with start ups.
Dirt Action / Branding
Dirt Action is one of Australia’s leading motocross, supercross, trail, enduro and FMX bike magazines. Dirt Action is published monthly, and is targeted towards a predominantly male audience between 24 and 45 years of age.
Yoga / Print Publication
The Yoga Experience is 162 page Annual published in spring. The Yoga Experience is a companion designed to help people get more out of their yoga practice. Yoga science, yoga traditions, and Yoga festivals are all part of The Yoga Experience.
Readers will read, and then return to Yoga Experience for different bits of information throughout the year. Everything we published in The Yoga Experience is designed to be practical and approachable.